Digital Marketing

Digital Marketing

Digital technologies have changed the way we work, live and communicate. This course will help you understand how digital is applied within a business, which channels to use and how to plan for future changes. Armed with new knowledge, you will possess key fundamental digital skills to stand out from the crowd.

Course Duration

8 hours

Certifying Body

KHDA (Knowledge and Human Development Authority), Govt. of Dubai

Course Structure

  • Foundations of Digital
  • Web & Email
  • Social Media
  • Social Customer Service
  • Challenges & Risks
  • SMART business goals and KPIs
  • Digital analytics and analytics tools

Key Benefits

  • Understand the key concepts of digital
  • Recognize the opportunity to achieve business goals by adopting a digital mindset
  • Understand the benefits of social media in supporting marketing, sales and branding

Who should attend?

  • Career changers
  • Graduates
  • Business owners
  • Customer facing roles
  • Entrepreneurs
  • Aspiring digital specialists