Digital technologies have changed the way we work, live and communicate. This course will help you understand how digital is applied within a business, which channels to use and how to plan for future changes. Armed with new knowledge, you will possess key fundamental digital skills to stand out from the crowd.
Course Duration
8 hours
Certifying Body
KHDA (Knowledge and Human Development Authority), Govt. of Dubai
Course Structure
- Foundations of Digital
- Web & Email
- Social Media
- Social Customer Service
- Challenges & Risks
- SMART business goals and KPIs
- Digital analytics and analytics tools
Key Benefits
- Understand the key concepts of digital
- Recognize the opportunity to achieve business goals by adopting a digital mindset
- Understand the benefits of social media in supporting marketing, sales and branding
Who should attend?
- Career changers
- Graduates
- Business owners
- Customer facing roles
- Entrepreneurs
- Aspiring digital specialists