Digital technologies have changed the way we work, live and communicate. This course will help you understand how digital is applied within a business, which channels to use and how to plan for future changes. Armed with new knowledge, you will possess key fundamental digital skills to stand out from the crowd.

Course Duration

8 hours

Certifying Body

KHDA (Knowledge and Human Development Authority), Govt. of Dubai

Course Structure

• Foundations of Digital
• Web & Email
• Social Media
• Social Customer Service
• Challenges & Risks
• SMART business goals and KPIs
• Digital analytics and analytics tools

Key Benefits

• Understand the key concepts of digital
• Recognize the opportunity to achieve business goals by adopting a digital mindset
• Understand the benefits of social media in supporting marketing, sales and branding

Who should attend?

• Career changers
• Graduates
• Business owners
• Customer facing roles
• Entrepreneurs
• Aspiring digital specialists