This workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Course Duration

6 hours

Certifying Body

KHDA (Knowledge and Human Development Authority), Govt. of Dubai

Course Structure

• Fundamentals of public relations
• Identifying stakeholders
• PR planning
• PR tactics
• Liaising with the media
• What journalists want
• Writing a news release
• The relevance of Social Media

Key Benefits

• By the end of this course you should be able to:
• Put together a simple PR plan
• Understand the basic principles of public relations
• Understand how PR contributes to organisational success

Who should attend?

• Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.