Public Relation

Public Relation & Effective Marketing

This workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Course Duration

6 hours

Certifying Body

KHDA (Knowledge and Human Development Authority), Govt. of Dubai

Course Structure

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Key Benefits

  • By the end of this course you should be able to:
  • Put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success

Who should attend?

  • Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.